Overview
Andrea Lee Grayson, EdD, MA is accomplished in numerous fields, including video production, marketing strategy, program development and community engagement, and also conduct primary research and program evaluations. A life-long pursuer of health, wellness and spirituality, she now has two primary areas of focus: empowering and inspiring healthy lifestyle changes through writing, talks, workshops and online courses; and, pursuing policy solutions to create greater health equity.
Social Change Marketing
Drawing on several methodologies and employing a mix of media outlets, Dr. Grayson designs campaigns to address a variety of health and social issues in targeted populations. Her media work with behavior change methodology includes work with the Vermont Department of Health’s WIC program, numerous colleges in Vermont to address excessive alcohol consumption, and collaborating with broadcast producers in Swaziland, Africa to create pro-social health messaging to address the HIV/AIDS epidemic.
Teaching
Dr. Grayson has an appointment as an Assistant Professor in the Larner College of Medicine at the University of Vermont, teaching in the Masters of Public Health Program. She has been teaching college-level courses in Social Marketing, Media Studies, and Media Production since 1994. Recent courses include: The Social and Behavioral Foundations of Public Health, Communication for Social Good, Media Production for Social Change, and Marketing Social Change. Several courses involve opportunities for academic service learning, where students apply their learning to address social issues in their community.
Media Production
Dr. Grayson has a background in news, education, and advertising/corporate media production, and is the co-founder of the production company It’s a Fine Mess! Productions. Her video productions have received national attention, including a 2015 Silver Award from the Academy of Interactive and Visual Arts for This is My UVM Hillel. The illustrated video What Is Court Diversion? was a finalist in the prestigious Media for a Just Society Awards. She is also the producer of the award-winning children’s video Woodhead Saves the Farm. [Please see the navigation tab for Video Production for links to these and many other projects.]
Health & Wellness
Through presentations, workshops and courses, Dr. Grayson provides information and inspiration for people to advance their health and fitness. Her current start-up is Breaking Free from Sugar, a one-month journey to reclaim your health for good.
Education
Dr. Grayson has a doctorate in Educational Leadership and Policy Studies from The University of Vermont, a Master’s in Media Ecology from New York University, and a Bachelor’s degree with a major in Art & Aesthetics from Bard College at Simon’s Rock. She is also a Certified Holistic Health Coach.
the grayson group 