Process and Products

While every campaign takes its own form based on the needs and attributes of a given population, all campaigns share a common process of development:

- Data review and analysis
- Clarification of objectives
- Insight research strategy and evaluation framework
- Focus groups or other in-depth exploration with the population
- Campaign outline, distribution and roll-out strategy
- Design of materials and products
- Testing of materials and products with the populations
- Campaign implementation
- Campaign evaluation

Campaigns usually involve several modalities, including media, environmental and print:

- Posters
- Fliers
- Direct mail
- Decals (for floors and/or walls)
- Banners
- Newspaper or web advertising
- Facebook ads
- Public relations
- Personal products (t-shirts, buttons, cause bracelets)
- Other tchotchkies