Bio

Andrea Lee Grayson, EdD, MA works as a social and behavior change marketing consultant, focusing on the creative use of print, media, and environmental strategies to support social and behavior change initiatives. She also studies and plays in the creative process, and conducts workshops/trainings for individuals and organizations to embrace creative activities and culture as a means of enhancing productivity, in both personal and business contexts.

Dr. Grayson has a background in news, education, and advertising/ corporate media production, and has been teaching college-level courses in Media Studies, Production, and Social Marketing since 1994. She is the co-founder of the production company It’s a Fine Mess! Productions, and is the producer of award-winning children’s media products.

Her media work with behavior change methodology includes collaborating with broadcast producers in Swaziland, Africa to create pro-social health messaging to address the HIV/AIDS epidemic.

To help address the risk behaviors of college students (including excessive alcohol consumption, risky sexual activity, and issues of bias) she conceived and is producing a web-based video series that takes place at a fictitious university called Mayhem State. Using the Entertainment-Education methodology of behavior change, students have been involved in the research, writing and production of the series through academic service-learning course work.

Grayson has a doctorate in Educational Leadership and Policy Studies from The University of Vermont, a Master’s in Media Ecology from New York University, and a Bachelor’s degree with a major in Art & Aesthetics from Bard College at Simon’s Rock. She is the author of several e-books and papers on topics ranging from dining etiquette to women’s empowerment, and maintains an occasional blog at www.exercisingcreativity.com