What motivates people to change their behavior for the better? Good question! It’s one we contemplate daily as we face the health, safety, and environmental issues that drain the vibrancy out of our community.
The Grayson Group brings together talented communication professionals to create multi-platform and programmatic campaigns aimed at inspiring social and behavior change among targeted populations. Our most recent work is in the areas of transportation, health, and substance abuse prevention.
We also make great stuff, including illustrated videos.
We use the term Social Change Marketing to describe what we do. For over twenty years, the term “Social Marketing” has been applied to marketing campaigns that aim to influence behavior, often health behaviors, rather than sell products. Since the emergence of social networking on the internet in the past 5-10 years, the term Social Marketing is now often used to describe commercial marketers’ use of online social space as a means to market to their customers. To alleviate the confusion of these disciplines, we include Change to more closely align with our goals of advancing social and behavior change.